Sweet Protection is based in Norway, Trysil and was founded in 2000 by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available.
We build the gear we use and we stand behind every product we make. To us there is no compromise. Our passion is your protection and safety. We create superior protection inspiring people to push their boundaries. Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, protective gear and apparel.
Sweet Protection strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between – to give them the confidence to go further and faster. If you are not able to push your own limits, we are not doing our job well.
Sweet Protection core design philosophy guides all our decisions: Stronger. Lighter. Better.